Analyzing the Apple Music Rental Idea
Apple 2.0 blogger Philip Elmer-DeWitt is just as surprised as us about Apple’s supposed plans to release an online music rental service. “Color me skeptical,” he wrote, “and not just because Steve Jobs has repeatedly attacked the idea of renting music. People rent movies and watch them once or twice, he believes, but they listen to their favorite music over and over and they want to own it.”
In this case, though, the Financial Times offers two scenarios, neither of which sound like a slam dunk:
– In one model, customers would pay a premium (say $100 extra) for an iPod that would have unlimited access to the iTunes library for the lifetime of the device.
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