Philadelphia 76ers First NBA Team With Jersey Deal, But Last in Digital Content Engagement

The Philadelphia 76ers became the first National Basketball Association team to sell ads on their jerseys, but in terms of digital content engagement, could StubHub have made a better choice?

The Philadelphia 76ers became the first National Basketball Association team to sell ads on their jerseys, but in terms of digital content engagement, could StubHub have made a better choice?

The Sixers won the NBA Draft Lottery Tuesday night, giving them the first pick in the upcoming NBA Draft, but they did so because the team’s league-worst record gave them the best chance. And according to marketing technology company Amobee Brand Intelligence, Philadelphia’s digital content engagement matched its on-court performance.

From May 16, 2015 through May 16, 2016, the 76ers were dead last among NBA teams in digital content engagement,

The StubHub deal provided a short-term burst, as Amobee reported that the 76ers’ digital content engagement jumped 388 percent on May 16, the day the deal was announced, compared with May 15, and 80 percent of that engagement was related to the deal.

The NBA digital content engagement standings, according to Amobee, were:

  1. Golden State Warriors
  2. Cleveland Cavaliers
  3. Los Angeles Lakers
  4. Chicago Bulls
  5. Miami Heat
  6. San Antonio Spurs
  7. Houston Rockets
  8. New York Knicks
  9. Boston Celtics
  10. Los Angeles Clippers
  11. Dallas Mavericks
  12. Oklahoma City Thunder
  13. Atlanta Hawks
  14. Toronto Raptors
  15. Detroit Pistons
  16. Minnesota Timberwolves
  17. Sacramento Kings
  18. Phoenix Suns
  19. Orlando Magic
  20. Portland Trail Blazers
  21. Milwaukee Bucks
  22. Washington Wizards
  23. Indiana Pacers
  24. Utah Jazz
  25. Memphis Grizzlies
  26. Charlotte Hornets
  27. Brooklyn Nets
  28. Denver Nuggets
  29. New Orleans Pelicans
  30. Philadelphia 76ers

Readers: Were you surprised that StubHub didn’t choose a higher-profile team for its jersey sponsorship deal?

Team logo via the Philadelphia 76ers Facebook page.