Americans Watch 12 Billion Online Videos in May

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While everyone scrambles to figure out how to monetize mobile video, the online desktop video market is showing no signs of slowing down. MediaPost is reporting that U.S.-based Internet users watched a staggering 12 billion online videos in May, up 45% from a year ago and about 10% from April, according to comScore’s Video Metrix service. Some more numbers quoted from the report:

– Google took first place with a 35% share of all videos viewed.
– Fox Interactive Media was second with 6.4% market share;
– Yahoo came in third with 2.9%, followed by Microsoft (2%) and Viacom Digital (1.7%);
– Hulu, the NBC-Fox joint-venture, debuted at number 10 with 0.7% share.