Amazon Joins the Call for Legislation on Facial Recognition Tech

But it doesn’t want to curb ‘innovation’

Amazon has finally joined its peers in calling for the responsible use of facial recognition technology.

Like Microsoft, the move comes after the company took some heat over possible misuse. (And it follows Google’s vow not to use facial recognition “before working through important technology and policy questions.”)

In a blog post outlining its proposed guidelines, Amazon said it supports “calls for an appropriate national legislative framework” to protect civil rights and ensure governments are transparent. But it also calls for “continued innovation and practical application of the technology.”

These five guidelines mostly include parameters for law enforcement:

First, Amazon said facial recognition should be used in accordance with the law.

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