Amazon Gets All Nostradamus-Like With Its 'Anticipatory' Shipping

When Amazon.com tells you it’ll be there before you know it, they ain’t screwing around!

Amazon’s latest move in the customer service one-upsmanship game comes right out of a George Orwell novel. According to Digital Trends, the company recently patented a new system called “anticipatory package shipping.” [Cue Close Encounters of the Third Kind music here.]

What does it mean? As Steve Jobs once said, “People don’t know what they want until you show it to them”—and Amazon knows exactly what you want.