This comes from the latest publication by eMarketer, which cited Brian Solis and Pivot as sources. Twitter was used in 78 percent of those campaigns, YouTube in 61 percent, and LinkedIn in 44 percent.
When it comes to social networks in marketers’ plans for the next 12 months, foursquare was mentioned by 26 percent of them, followed by LinkedIn at 21 percent, and YouTube at 20 percent. Only five percent mentioned Facebook, but with 93 percent already using the social network, there isn’t much room for growth.
And eMarketer estimated that Facebook will bring in $2.19 billion in revenue from ad campaigns in 2011, compared with $140 million for runner-up Twitter.
Facebook also scored well when respondents were asked to grade their advertising experiences on social networks, with 31 percent marking the social network as excellent and 38 percent as good, versus 11 percent and 25 percent, respectively, for Twitter.
Readers: Have you used social media, particularly Facebook, in advertising campaigns?