Adobe announced Wednesday that its Adobe Media Optimizer is now integrated with the advertising application-programming interface from the Facebook-owned photo- and video-sharing network.
The company added that AMO will now support all available Instagram advertising objectives, including website clicks, mobile application installs and video views.
Adobe detailed more Instagram features for AMO following the integration in a blog post:
- Search retargeting on Facebook and now Instagram: Leverage search intent from paid search and retarget to these high-value audiences as a way to close the loop.
- On-site engagement metrics from our integration with Adobe Analytics: Enrich data beyond conversions by leveraging middle-of-the-funnel metrics like time on-site, product views and bounce rates to fuel optimization and drive performance uplift.
- Manage paid social on a unified platform alongside search and display advertising: Fluid and transparent ads management and optimization across channels, including advanced reporting and attribution.
- Bid-budget portfolio optimization: Complement Facebook’s bidding, including oCPM (optimized cost per thousand impressions, which allows an advertiser to prioritize its marketing goals and then automatically deliver ads against those goals in the most effective way possible across devices), with effective budget optimization across various campaigns that share a common business objective.
Adobe added in the blog post that clients within industry verticals including retail, e-commerce, travel and financial services will be “on-boarded” over the coming weeks in countries including the U.S., Canada, U.K., Germany, France and Australia.