AdAge Digital: Damon Wayans on Dealmaking
Damon Wayans certainly got the crowd’s attention on the “Talking Talent” panel. He recently launched WayoutTV.com, which he called “In Living Color 2.0”
Moderator John Battelle, Founder of Federated Media cut straight to the point with him, asking, “How are you getting paid?”
Damon said he goes after partnership deals with sites like Youtube and Myspace. “If I bring a brand to the table, then there’s a split. Sometimes it’s 55/45. Youtube is 60/40, but they guarantee impressions.”
“Basically they’re your distribution,” asked Battelle.
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