Ad Execs Trumpet Mobile Media Opportunities
Jordan Berman, the executive director of media innovation for AT&T Mobility, compared the process of introducing ad-supported media at a wireless carrier to a speedboat trying to turn around a tanker. That sums up the atmosphere at an ad industry conference on Wednesday, MediaPost reports, even as Berman and Verizon ad exec Stephanie Bauer assured attendees at the Mobile Marketing Forum the companies were advancing with ad initiatives on cell phones.
“Advertising is something completely different from what telcos are used to,” said Bauer, who shared a panel with Berman at the conference.
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