A Chief Comms Officer Explains His Company's Decade-Long Relationship with Its PR Firm

Al Maag, chief comms officer for tech distribution company Avnet and the chairman of the Business Marketing Association (BMA), told us this morning during a visit to the Mediabistro office that Avnet has worked with its PR firm, Brodeur Partners, since 1999. That’s rare.

Maag credits the relationship’s longevity to a few things some of the standard qualities: they have a similar geographic footprint (Avnet is based in Phoenix where Brodeur has an office, for example), Brodeur’s tech capabilities, etc.

But

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