It’s been another busy week in digital marketing. Here’s a look at some of the most intriguing numbers from our coverage, in case you missed any of it.
1. Snap to it
On Thursday, Snapchat opened up its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D animated figures and face-swapping lenses.
While Snapchat and Facebook continue to battle it out over the best features, Snapchat has a big advantage with the massive amount of content created with the app every day.
Snapchat expects 1 trillion photos will be taken using the app this year, equivalent to 31,710 Snaps every second. Yep, every second.
2. Millennial DIYers
Move over, Bob Vila. This Old House, the home makeover TV show hosted by Vila, is making a big push to reach a new group of millennial homeowners.
According to the brand, 40 percent of its multiplatform audience are millennials and it’s launching a new property dubbed House One to reach them. Moreover, digital impressions across all of This Old House’s properties total 65 million.
Click here to read Adweek TV and media editor Chris Ariens’ story about This Old House’s digital revamp.
3. Instagram-worthy brands
Speaking of millennials, they like Instagram. And just like every other highly coveted advertising demographic, they really love when brands reach them through the app. Insert skeptical-face emoji.
According to a survey of 1,000 women conducted by Bustle Digital Group, 81 percent said that social media is the most effective way to reach them. From that group, 40 percent said that Instagram is the best way to reach them.
Another 36 percent of women find brands through websites while 35 percent said that email and online articles help them discover brands.
Click here to read Adweek staff writer Katie Richards’ full rundown on Bustle’s report.
4. Wrestling for views
World Wrestling Entertainment (more commonly referred to as WWE) is getting its own weekly show for Facebook Watch.
While a number of sports organizations are experimenting with programmed shows on Facebook, here’s one stat that shows how big WWE’s audience is: 38 million. That’s how many followers the brand has on its main Facebook page.
For comparison, the NFL’s page has 16 million followers while the NBA counts 34 million followers on its main page.
5. Facebook continues to eat the world
In other Facebook-related news this week, the social giant announced that 17 billion, yes billion, video chats have been sent via Messenger this year, doubling 2016’s numbers. Beyond video, people sent 1.7 billion emojis on a daily basis.
Even while Snapchat, Kik and other messaging apps continue to tout huge messaging numbers, Facebook’s scale is unmatched and will likely only continue to grow.
Here’s more on Facebook’s burgeoning messaging empire.
6. I want my mobile TV
T-Mobile wants a piece of the streaming business. The carrier purchased Layer3 this week for a non-disclosed price. According to experts, the deal could in theory layer phone plans and offerings on top of streaming TV.
As more consumers cut the cord, T-Mobile sees a big opportunity to customize streaming. Layer3 offers a skinny bundle of 250 channels that costs $75 a month. The brand is pretty mum on specific details, but it’s not hard to imagine that it will find a way to include Layer3 into phone packages, particularly as T-Mobile continues to fight Verizon and AT&T—both of which are also making a big bet on content and video.
Also this week, Verizon will reportedly pay $2 billion to stream NFL games over the next five years.
7. Bloomberg’s crazy for Twitter
Bloomberg is betting big on Twitter’s 24-hour news cycle with a new program called TicToc.
According to Axios, the publisher is hiring 50 people to staff the ambitious digital effort and will launch with six partnerships on Monday: Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group. Such partnerships include a steep investment of $1.5 million to $3 million, reported Sara Fischer.
Moreover, Bloomberg Media’s digital advertising revenue has grown 25 percent year over year for 2017 so far, which includes 27 different ad tech products.
8. Facebook and Google aren’t going anywhere
The duopoly’s reign continues to grow tighter.
According to Forrester Research, online ad revenue grew globally by $10.5 billion year over year during the third quarter of 2017. The firm tracked 13 companies’ ad sales including Google, Facebook, Alibaba, Baidu and Tencent.
The chart below helps explain marketers and publishers’ gripes with Facebook and Google. Along with Alibaba, the three companies control 75 percent of the global online advertising market, making it hard for publishers to increase revenue and difficult for brands who want different advertising options.