The 2018 FIFA World Cup kicks off in Russia on June 14 and continues through July 15, but as Twitter head of global brand strategy Alex Josephson pointed out, “The brands that are going to win on Twitter during the World Cup are the brands that are planning that out and strategizing now.”
We looked at the World Cup-related Twitter efforts of five brands to see how that’s playing out.
Corona Mexico
The beer brand kicked off its efforts with the World Cup draw on Dec.
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