When you’ve got an engaging medium like video and a community as large and as social as YouTube, it only makes sense that businesses at least try leveraging it as a marketing channel. While big corporations like McDonalds, AT&T and such are on-top of things like this, what about the little guys, the small businesses, that are bold and clever enough to try out YouTube and succeed?
#1 My first pick, which is my absolute favorite example is called “T-Shirt War!! (stop motion music video).”
In this action-packed video, 222 T-Shirts stage an epic battle, created by the guys over at Rhett and Link, and sponsored by Rush T-Shirts who most certainly got a great amount of exposure with more than 6 million views to the video.
The much-loved 17 year old provided an awesome product review for the buzzworthy custom shoes company, Shoes of Prey, who sponsored the video and the giveaway, receiving over 650,000 views on the video to-date. Even beyond YouTube, the business ended up receiving tons of press including a story in the Wall Street Journal about their success in their YouTube campaign.
The video is a comedic song with great and relevant messaging, talking (or should I say, singing) down traditional marketing practices and encouraging a new way of thinking about marketing, Inbound Marketing.
#4 Granted, Mahalo is no longer a small business with how big they’ve grown, they are an interesting example of a business using YouTube to conquer the web with informative content.
It was hard to pick just one example video because of the incredible volume of videos they have (more than 20,000), so it makes a ton of sense to link to their YouTube channel for you to see for yourself. For this example, I ended up picking “How To Flirt: Be Prepared.”
I’ll admit, I don’t know about how big Blendtec is, since most people I know including myself have never heard of them until after their videos came out, but I can safely assume their incredibly viral videos which consistently get millions of views have been useful for their business.