How Visa and Toys R Us Are Embracing a Mobile-First Future

DDB and the 2 brands discuss how they're evolving

As consumers use smartphones more while simultaneously demanding more from their phones, brands continue to grapple with how best to reach their audiences.

“We cannot be ham-fisted anymore as a brand,” said Wendy Clark, CEO of DDB North America. “It’s unacceptable and really diluted. It’s not only if you don’t have a strategy, it’s actually negative and dilutive to your brand when you’re not taking advantage of just the basic table-stakes technology that’s out there and how consumers expect you to behave.”

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