Facebook killed the YouTube star? Not quite, but the social network is becoming quite the robust video platform, co-founder and CEO Mark Zuckerberg said during the company’s third-quarter earnings call Tuesday.
During the question-and-answer portion of the call, Cowen & Co. analyst John Blackledge asked:
Just a couple of questions on video. How should we think about Facebook as a video platform, and how does the mix of video between user-generated versus public content versus professionally produced content evolve over time? One example is the upcoming short-film content produced by Lionsgate around the Twilight franchise that will be shown exclusively on Facebook. Would that increasingly be the type of content Facebook users will see in the future?
I can speak to the video point. I think it’s going to be all of the above in terms of what you said. Most of the content on Facebook is things that people are sharing with their friends and the people around them. So I think we’ll continue to see that in video, as well. There’s definitely the trend over the past few years where, if you go back five years, most of the content was text. Now a lot of it is photos and if you look in the future — as networks get better and the ability to capture good video and share in a good way improves — then I think that going forward, a lot of the content that people share will be video. It’s just very compelling.
There is also a lot of great public content that’s video, especially the shorter-form content that they are mentioning that I think will fit very well into the News Feed form factor that people consume on Facebook. So I think we’re going to see a lot of both of these things, and it’s going to be an evolution over the next few years. But I think you can expect to see a ramp-up of all this.
Readers: How often do you upload videos to Facebook or watch videos on the social network?