3 Lessons Brands Can Learn From the Emerging Cannabis Industry

The cannabis industry is moving a mile a minute

The cannabis industry is lighting up with new brands, dispensaries and platforms to help customers—and sellers—find their path in this rapidly evolving world.

States are increasingly becoming more open to the use of marijuana by consumers, with California joining Washington, Oregon, Nevada, Colorado and Alaska in legalizing the product for recreational purposes this year. According to BDS Analytics, a cannabis research firm, cannabis sales are expected to reach $3.7 billion this year. Americans are also growing more open to marijuana legalization, with 61

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