Mertado Takes Facebook Games Beyond Virtual Goods to Real-Life Retail Sales
Social games already have a half-dozen ways to make money from users: direct payments, offers, surveys, and so forth. A new, and potentially important addition is appearing this morning from Mertado, a recent Y Combinator graduate.
Mertado first launched this spring with a Facebook application that offered a direct retail experience in which users shopped and bought goods without leaving the social network. Now it’s bringing shopping into third-party apps — in other words, a game could also be a virtual store.
Some
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