2010 Predictions: 'The Days of Press Hits To Justify the PR Budget Are Over'
Today’s 2010 PR predictions come from an agency owner and a provocative PR blogger…
Josh Sternberg, Founder, Sternberg Strategic Communications:
The days of press hits to justify the PR budget are over. Brand reputation and crisis/issues management should be at the top of our “to do” lists in 2010, as the last few years have proven that the one-way flow of communication is dead.
POP! PR Jots blogger Jeremy Pepper:
We see an uptick in PR acquisitions for 2010 by other holding companies, with concentration on public affairs, health-care and technology.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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