New statistics from comScore reveal that over 200 billion online videos were viewed globally in October with 2 in 5 of these online video views coming from YouTube. The statistics were reported as part of comScore’s new global measurement of online video viewing.
Dan Piech, comScore product manager for video says, “As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience. With the introduction of comScore’s global measurement of online video viewing, multinational media brands and advertisers can now gain a more comprehensive understanding of how online video reaches audiences around the world.”
It may not be much of a surprise that 2 in 5 global online video views comes from YouTube—after all, it’s already clear that YouTube is huge around the globe, with 60 percent of the site’s views coming from a non-English speaking audience. However, aren’t you curious about which sites account for the rest of the online video views?
comScore has ranked the top 5 global video properties according to total views. YouTube is the clear lead, with over 88 Billion views in October 2011. Chinese video sharing site Youku came in second with 4.6 billion, followed by VEVO, Facebook and Japan-based Dwango. Sites that usually top comScore’s U.S. video metrix, like Microsoft, Yahoo!, Viacom, Hulu, AOL, NBC and others didn’t make the top five.
comScore also introduced some interesting statistics about who’s watching online videos. Canadians are watching the most online videos, with an average of 303.7 videos per viewer in October 2011, followed by the United States, the UK and Turkey. Online video reaches the largest percentage of the online popular in Turkey, at 93 percent followed by Canada, Chile, Argentina and Brazil.
Are you surprised by these statistics? We’d love to hear your thoughts in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.