1Q 2015: Facebook’s Growth as a Mobile Company Continues Momentum

Mobile continued to move the needle at Facebook, as the social network reported robust gains in mobile monthly and daily active users as part of its first-quarter financial results.

1Q2015RevenueMobile continued to move the needle at Facebook, as the social network reported robust gains in mobile monthly and daily active users as part of its first-quarter financial results.

Gains by mobile monthly active users and daily active users far outpaced overall increases in those categories, as Facebook reported a 24 percent year-over-year increase in monthly active users in the first quarter of 2015, compared with a 13 percent overall monthly active user gain, and those numbers for daily active users were 31 percent and 17 percent, respectively.

Facebook reported 1.44 billion monthly active users as of March 31, along with 1.25 million mobile monthly active users. The social network also tallied 936 million daily active users at the end of the first quarter, and 798 million mobile daily active users.

Mobile-only monthly active users rose 10.5 percent year-over-year, to 581 million from 526 million.

1Q2015DAUs 1Q2015MobileDAUs 1Q2015MAUs 1Q2015MobileMAUs 1Q2015MobileOnlyMAUs

As for the company’s financials:

  • First-quarter-2015 revenue of $3.54 billion was up 42 percent from $2.5 billion in the year-ago period, and Facebook said that increase would have been 49 percent when excluding the impact of year-over-year changes in foreign exchange rates.
  • Not surprisingly, advertising accounted for the bulk of Facebook’s revenue during the three-month period, $3.32 billion, up 46 percent compared with the first quarter of 2014 (55 percent when excluding the impact of year-over-year changes in foreign exchange rates).
  • Mobile continued to become more and more dominant, accounting for approximately 73 percent of first-quarter-2015 advertising revenue, versus 59 percent in the prior-year quarter.
  • Generally accepted accounting principles net income for the quarter was $512 million, down 20 percent from $642 million in the year-earlier period. GAAP-diluted earnings per share of $0.18 were down 28 percent from the first-quarter-2014 figure of $0.25.
  • Non-GAAP net income of $1.19 billion was up 28 percent from $926 million in the same quarter last year. Non-GAAP-diluted earnings per share were $0.42, up 20 percent from $0.35.

1Q2015NetIncome 1Q2015RevenueByUserGeography 1Q2015AdRevenueByUserGeography 1Q2015ARPU

Co-founder and CEO Mark Zuckerberg said in the company’s first-quarter-2015 earnings release:

This was a strong start to the year. We continue to focus on serving our community and connecting the world.

Readers: What did you think of Facebook’s first-quarter-2015 performance?