1 in Every 5 Dollars Spent on Facebook Ads are for Mobile
Kenshoo released new data indicating that Facebook’s mobile ad revenue is on the rise. The social networking giant saw a gain from 14% to 20% of its ad revenue since October of 2012. The growth is impressive considering that mobile ads have only started appearing in March of 2012.
Moreover, the company also charges 70% more for mobile ads than its desktop ads. Since Facebook’s webpage shows many more ads per page, it cannot guarantee that users actually sees or engages with as like its mobile version.
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