Y&R Asks You to Define What #AdvertisingIs

Giant mosaic is part of 90th anniversary

Young & Rubicam is celebrating its 90th anniversary with a fun project in New York that, fittingly, brings old and new together. It's a billboard in Times Square that will feature—from 2 to 3:30 p.m. Thursday afternoon—a giant mosaic of tweets and Facebook posts from everyone who has posted a message with the hashtag #advertisingis. Thus, you still have a little while to get your social-media account up in lights with a post on that topic. The company doing the mosaic is Hyperactivate, which is part of Y&R's Spark Plug incubator program, which we wrote about last year. We'll have a photo of the billboard later this afternoon. For now, check out Y&R's 90th anniversary reel, featuring the work the agency is most proud of through the years.