Attention men: Want hair-care products that turn your hair into a sentient toupee capable of the most charming antics?
No? Really, it's better that it sounds. It's great for when you're in a business meeting and some dial tone is droning on about whatever who cares, and the hot woman across the table is eyeing you hard … it will mack on your behalf without anyone noticing.
So says one of two new oddball spots from Wieden + Kennedy for Old Spice hair products, vaguely reminiscent of Axe's walking-hair-loves-headless-boobs commercial from 2012. (The director, Tom Kuntz, also has experience working with hair that has a mind of its own—going back to Skittles' "Beard.")
Another new Old Spice ad tells you that your creepy-furry head pet will also serve you exceptionally well when you're on a date at the boardwalk. Just look at the magical surprise it can pull, hands-free, out of the arcade claw.
It really is the perfect marriage of the campaign's tagline, "Hair that gets results," and the brand's classic marketing ethos—"If your grandfather hadn't worn it, you wouldn't exist."
Credits plus a print ad below.
Client: Old Spice
Spots: "Meeting" and "Boardwalk"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen, Jason Bagley
Copywriter: Jason Kreher
Art Director: Max Stinson
Producers: Hayley Goggin, Katie Reardon
Account Team: Georgina Gooley, Liam Doherty, Nick Pirtle, Jessica Monsey, Michael Dalton
Executive Creative Directors: Susan Hoffman, Joe Staples
Head of Production: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Scott Howard
Line Producer: Emily Skinner
Director of Photography: Andre Chemetoff
Editorial Company: McKenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Producer: Sasha Hirschfeld
Visual Effects Company: Framestore
Visual Effects Supervisor: Alex Thomas
Compositing Supervisor: Russell Dodgson
Producers: Tram Le, Claudia Lecaros
Flame: Stefan Smith, Trent Shumway
Nuke Leads: Vanessa DuQuesnay, Jonni Isaacs, J.D. Yepes
Nuke: Geoff Duquette, Jason Phua, Carl Schroter, Jack Fisher, Anthony Lyons, Katerina Arroyo, Nick Sorenson, Kenneth Quinn Brown
Music Company: Rumblefish
Producer: Mikey Ecker
Final Mix Studio: Lime Studios
Post Engineer: Loren Silber
Assistant Engineer: Patrick Navarre
Producer: Jessica Locke
Color Transfer: CO3
Artist: Stefan Sonnenfeld