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Exciting news in the perennially up-and-coming field of 3-D technology: Four marketers are teaming up to air two commercials in super-fabulous 3-D as part of a special "event" during this year's Super Bowl telecast on Feb. 1. The ads, which will run at the end of the second quarter (a big bathroom-break moment, unfortunately), will be a 3-D trailer for DreamWorks Animation's upcoming 3-D feature film, Monsters vs. Aliens, and a 60-second spot in 3-D for PepsiCo's SoBe Lifewater.
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