We’ve seen contests lately in which moviegoers are invited to create a poster for a new release. Universal Pictures is taking it a step further, inviting people to create a TV commercial for Slither, the upcoming horror movie from writer/director James Gunn. Visitors to the Slither Web site can click on “Slug It Out,” which takes you to a page of clips, music cues, sound effects and graphics you can use to build a customized Slither TV spot. The movie seems to be about soul-sucking leeches, so advertising professionals will naturally be drawn to the material. The winner stands to pocket $25,000 and see his or her work used in the official marketing campaign.
—Posted by Tim Nudd