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If you get outside at all, you’re probably familiar with Maja Latinovic but may not know it. She’s a gorgeous 25-year-old model and “the new face of Wonderbra” (that’s her on the lingerie maker’s Web site). Her face and torso have adorned many an outdoor kiosk during the past few months, clad in one of Wonderbra’s frilly push-ups. And in a singlehanded effort to boost male chauvinism to new heights, the ads are accompanied by taglines like, “Eye contact is so overrated,” and “Yes they are, thank you” (I wouldn’t have thought otherwise for a second).

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