Does anyone know how to get on the National Historic Registry, or at least a registry of marginally historic places that only ad geeks would care about? I’ve got a doozy. According to my neighbor, who has lived on my block for nearly 40 years, Clara Peller, the “Where’s the beef?” lady, used to live in my house, which is otherwise known as AdFreak’s Roscoe Village outpost. Yeah, I didn’t believe it either. But according to my neighbor (and no, I have not second-sourced this), Peller called the three-story row house home for a few years before finding fame and fortune in the ’80s with Wendy’s. My neighbor said she walked Peller’s dogs from time to time but unfortunately never discussed the finer points of fast food with her. (Peller died in 1987.) For those of you Clara fans looking for a little history on your visit to Chicago, stop on by. I’ll make a square hamburger for you. But I’m not giving out the address, for fear of my lawn getting trampled. And, of course, the paparazzi.
—Posted by Aaron Baar