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A year after the Red M&M belted out Meat Loaf’s “I’d Do Anything for Love (but I Won’t Do That),” it’s Yellow’s turn to take the spotlight during the Super Bowl.
The Mars candy brand just released a teaser for its 30-second spot, set to air in the first half of the Feb. 2 broadcast. Not much is revealed, aside from some aerobics and an abduction via tranquilizer dart.
The spot, from BBDO New York, will promote peanut M&M’s.
“It’s about time we remind the world how irresistible M&M’s Peanut really is,” Seth Klugherz, senior director of M&M’s Chocolate Candies, said in a statement.
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