Where do you start with this one? A surf shop in Laguna Beach, Calif., is in trouble for this sale ad celebrating Martin Luther King Jr. Day earlier this week. So, which is most offensive—Photoshopping his face on to a surfer; offering a 20 percent discount on all black items in the store; or putting the headline “Respect” above this disaster? I know, tough call. “It’s our slow time of the year, so we’re always getting creative,” the store’s owner, Nick Cocores, says. A little less creativity would be appreciated next time, Nick.