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The aura of a great brand name can survive the reality of a mediocre season. The mediocrity of this year’s New York Yankees is evident in the team’s win-loss record. The power of the brand name is demonstrated anew in a Harris Poll, conducted prior to the All-Star Game among adults who follow big-league baseball. For the fifth year running, the Yankees topped the rankings when people were asked to pick their favorite Major League Baseball team.
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