Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Microsoft has Bill Gates and Jerry Seinfeld. Will Yahoo! soon put Jerry Yang and Prince in its commercials? That’s not much of a lead, but I’m reeling from Yahoo!’s "Start wearing purple" push and can’t seem to think straight. Purple, Price’s favorite color, supposedly symbolizes innovation. In Yahoo!’s new campaign, it looks shag-rug ugly. Online copy reads: "Go ahead. Take the road less traveled. Zig when others zag. Wear purple after Labor Day. Be you with Yahoo!" And it gets worse when you click through to content such as "spontaneous purple happenings directed by New York comedian Charlie Todd."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in