Wonderbra ad updated for a disabilities PSA

"Look me in the eyes … I said the eyes," reads the headline on the disability-awareness print ad above, featuring Tanja Kiewitz, a Belgian graphic designer who is missing the lower half of her left arm. The ad is a play off the famous Wonderbra poster below, starring Eva Herzigova—which had that exact same headline. Kiewitz has become an overnight sensation in Europe since the new ad was first published in late September. "People often think that handicapped people don't have a personality, that they are strange people," she says.