Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
This new ad for Mezcal El Silencio tequila by agency Pablo Escargot starts off the same way many beer/liquor ads do—i.e., like from a clip of Ocean's Eleven, with bunch of guys in suits walking in slow motion to a steady rock/techno beat and a deep raspy voiceover.
It celebrates men being men, and the viewer quickly realizes it's satire. (The Post-it notes on the forehead are a nice touch.) When it comes to the requisite seduction scene, though, things totally fall apart and an unlikely hero emerges.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in