Halloween is here, which means it's time for Christmas ads to appear. And Crispin Porter + Bogusky's "Your Ultimate Holiday Showroom" push for Best Buy helps usher in the season with celebrities reading brand-centric tales of in-store holiday shopping.
The campaign is designed to thwart "showrooming," the practice of scoping out items at retail locations but ordering online to score a better deal. (Memo to Best Buy: Good luck with that.)
Will Arnett and Maya Rudolph star in the first two spots of the campaign, which will eventually have 11 ads featuring an odd array of celebs including LL Cool J and Jason Schwartzman. Reading storybook selections that riff on "'Twas the Night Before Christmas," Arnett and Rudolph manage to amuse despite having to work with lines like, "'Twas the night before Christmas and all through the hood, the shopping was over; daddy done good."
Is this the best way to fill the aisles with smiles? So far, watching these ads is like unwrapping a package on Christmas morning and discovering socks. They seem comfortable and well-made, but lack that special yule-log spark that would really make them pop.