Will adland be the next industry bailed out?


It seems like every time we turn around, the government is bailing out somebody else. The automakers, the mortgage brokers, the big-spending insurance companies, Wall Street. Why not Madison Avenue? That's the idea put forth by former AOL exec Bob Pittman in Fortune. The rationale is straightforward if a little self-serving, as he's got a stake in publishers that would gladly take those extra ad dollars. The stimulus package is designed to get people spending again, so what better way to stimulate consumption than running some heavy-duty ad campaigns? "There's a reason that America is the largest consumer market in the world: It also happens to be the largest advertising market in the world," Pittman writes. "Advertising works—and it has been proven again and again for over a century." I can't imagine that the idea of taxpayers paying for lavish shoots in Australia and talking-animal commercials would go over too well in the Heartland. Photo: DavidDMuir on Flickr.

—Posted by Brian Morrissey