A few advertisers have tried to jump on the back of the WikiLeaks story, unpleasant as it may be. Perhaps the simplest tie-in has been this billboard in Pakistan for Butterfly maxipads. "WikiLeaks. Butterfly doesn't," says the ad, from RG Blue Communications in Karachi. Art director Munir Bhatti explains the complex and daring strategy: "I could have also shown a girl like other ads have. But the idea was to make it very different and to use the word WikiLeaks—and that's what this is." There you have it. Via @osocio.