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Neil Christie, managing director of Wieden + Kennedy in London, is a hawk for any advertising that resembles anything his agency has done. Nine months ago, he dug up a Singapore ad that had a bread-making sequence he found eerily similar to some food porn that Wieden did in the Middle East. Needless to say, many dismissed Christie as a crank. He's undeterred. Today, he's putting the ripoff label on a print ad for Sure deodorant that shows a cricket player pointing his bat at the viewer with the tagline, "Not without a fight."
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