Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has

How the first non-Episode film is rolling out differently

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Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent percentage of you are waiting anxiously to head to theaters and journey once more to a galaxy far, far away. But the marketing and advertising for the movie has faced, and will continue to face, some interesting challenges that haven't been in front of previous movies.

First, let's make sure we're all on the same page: Rogue One is the first Star Wars movie that doesn't bear the iconic "Episode" designation.

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