Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Do not laugh at the awful, society-shredding Miracle Whip ads. That's Beverly Willett's plea to America in a piece titled "Take a Stand Against Kraft's Thoughtless Contest" on the National Review's website. She's obviously talking about the Kraft sandwich-spread brand's "Not for Every Relationship" contest, in which couples are invited to submit videos about how Miracle Whip brought them together, or tore them asunder, for a chance at $25,000—which the winners can use to fund their "wedding or divorce."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in