Who cares about Katie’s debut outfit?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Next month, Katie Couric will become CBS’s new permanent evening-news anchor, the first such switch in 25 years (since Dan Rather replaced Walter Cronkite in 1981). And of course, the most pressing question from the media is: What will Katie wear? Not what are her credentials for the job? Or who does she know in Washington or internationally? What will she wear? “Katie Plays It Cool: Still undecided on her new look” is the New York Post headline about her press conference with reporters yesterday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in