Where’s a lumberjack when you need one?

Wendytree_2 So, I’ve been watching this Wendy’s tree-kicking spot for a few weeks now, and I have to say I’m not a fan. In fact, it kinda annoys the hell out of me. At first I couldn’t quite figure out why. It doesn’t play off sexist stereotypes or insult my intelligence. So, why does it irritate me so much? After some hefty research, I decided: 1) It’s a looooong 60 seconds. 2) It has this wannabe-Crispin vibe that just falls flat. (It’s actually Saatchi & Saatchi.) 3) The casting spec seems like it just said “Will Ferrell.” 4) One of my favorite fast-food ads already takes place in the woods, and it’s a mere 15 seconds. And that one actually is Crispin.

—Posted by David Griner