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While it’s no surprise that About.com finally got sold yesterday—owner Primedia had the niche Web site portal on the market for some time—it was a little surprising to see that its new owner is The New York Times Co. If someone had asked us, we would have picked a bigger Internet player like Google or Time Warner. (But no one did.)
Still, in paying only $410 million, it looks like the Times got a good deal, especially considering Primedia bought it in late 2000 (bad timing is everything) for $690 million.
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