I’m (mostly) on vacation this week, but the rest of the crew will be around as the week goes on. And I’ll be posting here and there. Here’s a curious Web site: Pop Secret Mountain. It’s full of mad love for Pop Secret popcorn, and parts of it look pretty professional: the videos and wallpapers and so on. Even the unprofessional-looking stuff looks a bit calculated. But the guy who e-mailed us says it isn’t an official brand site. He writes: “My friends and I like popcorn, particularly Pop Secret because of their spirit towards indie film (which we attempt to do). In our own little tribute, we created a series of short films and a crazy character called Kaptain Kat in something we call Pop Secret Mountain. General Mills isn’t paying us, this is all home grown user made stuff from us. We’re not making a penny off the site, we just wanted to show what can be done creatively when users actually care about a product.” Any ideas? UPDATE: This Web site may shed some light.
—Posted by Tim Nudd