What Is Jeffrey Eugenides Doing on a Billboard in Times Square?

Here's a sure sign of the End Times: A literary novelist just got featured on a giant billboard in Times Square. That kind of thing's usually reserved for Calvin Klein jiggle-fests, Michael Bay blow-outs and the nicotine-stained machismo of the Marlboro Man. In fact, a rep for publisher Farrar, Straus and Giroux likens author Jeffrey Eugenides to that rugged ad icon, telling the Wall Street Journal's Metropolis blog, "We have that great photo of Jeff, which looks like the Marlboro Man, a classic billboard image."