WebVet, for when your animal is pissing fire

The folks at WebVet know a thing or two about pets, even ones whose insides are so ravaged that they become living flamethrowers when they urinate. (Cesar Millan would probably just kick the dog into shape.) WebVet is pleased with the YouTube views so far. "That puppy's going global," they write on the WebVet blog. It's unclear who would win in a fight between this dog and Air Action Vigorsol's famous ice-farting squirrel. Via Adrants. UPDATE: The spot was done by McCann Erickson in New York and was largely the work of a young creative team: copywriter Jason Schmall, art director Mat Bisher and producer Eric Tao.

—Posted by Tim Nudd