Web 2.0 companies storm the Super Bowl

Plaxo
Ok, not really. Sadly, there will be no gerbils shot from cannons to pimp Rollyo or the latest in social bookmarking. But a half-dozen new-wave dot-coms have decided to put their own Super Bowl ads on YouTube. “Having watched our dot-com bubble predecessors spend millions on ads that ran once, we charged up our handheld video cameras and started shooting,” the companies explain on their channel page. As for the creative, I’m not sure how they’d fare in Cannes, but they’re not horrible. I’m kind of fond of the Plaxo “One Beer” spot, mostly for its excellent use of “Funky Cold Medina.”

—Posted by Brian Morrissey