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That old—if anachronistic—David Ogilvy quotation, “The consumer is not a moron, she is your wife,” came to mind with yesterday’s ruling by the Federal Trade Commission that product placement in programming does not have to be disclosed. While product placement (such as Coke, in Fox’s American Idol, pictured here) was probably not what Ogilvy had in mind when he said that back in the 1950s, these days the quote could just as well apply to the whole issue.
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