A bizarre campaign won Best of Show at last Friday's Addy Awards ceremony in Lexington, Ky. And so, fittingly, its creators made a bizarre acceptance speech to go with it.
The winning campaign was actually a product—Kentucky Fried Chicken Bone Gold Necklaces, made with real KFC chicken bones. They were produced by Kentucky for Kentucky, a group led by local agency execs Whit Hiler and Griffin VanMeter that does unofficial tourism work for the state.
Hiler and VanMeter were unable to make the Addys ceremony, but they did send in an acceptance speech via the video above (made by Ian Friley), which apparently got quite the reaction from attendees. Hiler does most of the talking.
Check out an Instagram video from the show below, along with the case study video for the Kentucky Fried Chicken Bone Gold Necklaces.