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This is truly a golden age for the poo emoji, that fecund swirl who's become the messaging embodiment of all things odious.
For proof, look no further than Betabrand's popular "Poo Emoji Button-Up Shirt," which just completed its crowdfunding phase and received nearly 500 percent of the preorders needed to green-light production. The goal was to sell 50 shirts to early backers, but more than 230 had committed by the time crowdfunding closed Wednesday night.
"Our initial production run will be about 800 units," Betabrand founder Chris Lindland tells AdFreak.
And there's more crap to come.
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