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Canadians, you better be in a video-sharing frenzy today, because it's your last chance to be crowned a new Skittles Millionaire. The end of the day will mark the end of BBDO Toronto's crazy Get Skittles Rich promotion, in which one lucky Canadian consumer will have a million Skittles delivered directly to his or her house. That's 94 bulk cases, or a whopping 5,500 bags of rainbow wonder pills.
The campaign was designed as a pyramid-marketing scheme with a fictional spokesman named Danny Falcon.
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